Psychological Anchors

What is a psychological anchor?

If you recall the famous experiment by Pavlov, with dogs, whereby he conditioned the dogs to salivate whenever he rang a bell, the anchor was the state of mind the dogs were in when salivating, and the trigger for that conditioned response, was the bell.

Humans display conditioned responses to triggers as well, which are the psychological anchors that we’ll be discussing today.

An anchor is a stimuli, which calls forth a state of mind, thoughts and emotions.  We have been creating anchors for conditioned responses our entire lives, most are involuntary.  For example, the smell of fresh baked bread may take you back to your childhood, or a tune on the radio may remind you of a certain person, place, time or event.

Anchors can trigger positive and negative emotional states.  For example, someone afraid of flying, has anchored a state of anxiety to sitting on a plan, so that each time they take a seat on an airplane (the trigger) they bring forth feelings of fear and anxiety (the anchored state).  The same process is at work, when you see a friend that you haven’t met in a long time, the moment you see them, you revert back to the same state of mind that you were in the last time you saw them, including the same conversations, jokes, and mannerisms.

We can establish anchors using all of the primary senses visual, auditory, kinesthetic, gustatory and olfactory, however as hypnotists we will usually rely on visual, auditory and kinesthetic anchors for the most part.

Establishing an Anchor

Establishing an anchor is actually very simple.  You work with your subject to revivify or imagine the desired state, then while they are experiencing that state, you introduce a stimuli, like a sound, image or physical sensation.  You repeat this activity several times, creating the state, and introducing the stimuli while they are in state.  Then you can test the anchor, by firing off the stimuli (the trigger) and observe how the subject recreates the state.  You probably know someone that you can look at a certain way and elicit an emotional response.  Perhaps they laugh whenever you make a certain facial expression.  They have anchored laughter to that visual trigger, so that every time you contort your face in that way, they laugh.

Using Anchors in Therapy

In therapy or doing change work with our clients, we should always create an anchor to positive and powerful resource states, which our clients can fire off and utilize, whenever they need them, even when we are not around.  Failure to do so could result in short lived results, or results that only manifest themselves when the client is in your office.  I like to give my clients a physical anchor, which they can fire off themselves, in order to access and recreate power states as a way to re-enforce the work we have done.

If you would like to discuss anchors in more detail, then join me at a meeting and bring it up.

That’s all I have for now.

Michael C. White, C.Ht.

How to Word Suggestions for Increased Effectiveness

Many hypnotists starting out get stuck on what to say to a subject once they have them in trance.  My students often ask me, “How do I word a suggestion so that it has the greatest impact, for the highest level of success?”

Well, the key components of effective suggestions are Language, Tempo and Rhythm.

Let’s look at language.

The language you use with a subject is very import.  I’m not just talking about the obvious, like speaking in a dialect that your subject understands, although this is important as well.  I’m talking about the specific words you use, what those words mean, whether or not those words are part of the subjects internal vocabulary and for how long, and whether the language focuses on the expected positive outcome, or on the problem.

We all have a vocabulary we use to express our thoughts and views of the world we live in; however, some words have been with us much longer than others.  For example, the words “House” or “Home” have been a part of our vocabulary for much longer than the words “Residence” or “Domicile” and therefore, the emotional attachment we have to the earlier, simpler words is much stronger.

There’s an old saying “Don’t use a five-dollar word if a 50-cent one will do the job.”, which means don’t use big academic words, if there is a simpler word available.  For example, don’t say “Jubilant”, “Mirthful”, or “Exultant” when you can just say “Happy”.  Don’t say “Intrepid”, “Sanguine” or “Undaunted” when you can simply say “Confident” or “Confidently”.  Sure the other words sound more educated, and imply the same or similar meaning, however the simpler words like “Happy” and “Confident” have been part of our vocabulary for much longer and therefore are more highly emotionally charged.

During your pre-session interview, you will ask your client questions about what they want to work on.  Your probing questions should be designed to discover, what positive changes the client expects to gain, and how those changes will affect their lives in a positive way (this is focusing on the positive solution or outcome, as opposed to the negative issue or behavior).  Make note of exactly what their responses are and specifically, what words they use.  The words they use have special meaning to them, so those are the words you will echo back to them during the change work portion of your hypnotic session.

By using your subjects own internal vocabulary during the session, you will be able to customize your suggestions specifically for their subconscious.  You will be speaking “their” language and therefore have a much greater level of effectiveness and success.  By focusing your suggestions on the positive outcome or solution, you give the subconscious mind something to focus on and to drive toward thereby taking energy away from the past negative behavior.  Remember, “Where attention goes, energy flows” so if your suggestions are designed to have the clients subconscious mind focus on positive changes and outcomes, that is what they will experience.

Now let’s look at Tempo and Rhythm.

Speaking quickly at the beginning of an induction can be used to overload the client’s conscious mind, which encourages their subconscious mind to escape into hypnosis.  The fast barrage of language patterns overloads the subject’s subconscious, creating a state of anxiety, which triggers the fight/flight/freeze process and the easiest path is to escape into hypnosis. You can achieve the same effectiveness with a slower tempo during the induction, but it takes longer and with some subjects you may lose their attention in the process.

Once your subject is in hypnosis, and you begin the change work portion of the session, slow the tempo down and lower the tone of your voice to a more soothing level.  Use changes in the inflection of your voice to emphasize important words or statements.  Vary the rhythm of your speech by injecting strategic pauses after each important word or phrase.  The pauses allow the subjects subconscious to more efficiently process the suggestion and integrate it more deeply.

When you are ready to bring the subject out of hypnosis, gradually increase the tempo and pitch of your voice as a sort of crescendo toward the final exit from trance.  You want your voice and internal state to reflect the same alertness you want your subject to experience, once they come out of trance.  This helps to reduce some of the sluggishness or ‘hypnotic hangover’ that some subjects might experience from a slower, more maternal exit process.

Well, I hope you find these tips helpful.  If you have additional questions, then bring them up in the next meeting and we can discuss them in more detail.

That’s all I have for now.

Michael C. White, C.Ht.

The Power of the Pre-Talk and Pre-Session Interview

When working with clients, don’t skimp on the pre-talk and pre-session interview.  If conducted properly, the pre-talk will prepare your client to have an easy and enjoyable experience, and the pre-session interview will allow you to get most of your work done, even before your client experiences “formal trance”.  However, if these two segments are conducted improperly, you could find yourself struggling with your client, losing rapport, or flat out unable to help your client at all. 

Let’s begin with a brief explanation of what these two areas are and how they are used in a session.

The “Pre-Talk” is an interaction you have with your client to answer any questions they have about hypnosis and what they can expect to experience during the session.  It is also where you will address any myths and misconceptions your client may have about hypnosis as well as dispel any fears they may have about the hypnotic process.

Some therapy offices utilize pre-recorded audio or video to conduct the pre-talk.  The recording usually consists of an introduction to the office and the therapist(s) who work there.  Then the recording goes on to address the most common myths and misconceptions about hypnosis.  Often, the recording will end with a series of client testimonials or industry statistics about the effectiveness of hypnosis for a number of areas.

This approach is a good idea, and can save a lot of time with the initial session with a new client, however you should re-cover some of these areas when you are face-to-face with the client, just to ensure you have covered any additional concerns or pre-conceived notions the client may have.

It’s also a good idea to explain to the client how your session will run, what they can expect to experience during the induction and subsequent trance state, and any other protocols that will help to level set expectations and put your clients mind to ease.

The “Pre-Session Interview” follows the pre-talk and in this segment, you will gather information from the client about what they have come to see you for; some history about the issue to be addressed; any other change methodologies they have tried in the past, etc.  This is also where you allow the client to ‘vent’ a little bit about their issue and how it has affected them; it’s all part of the healing process.

Very soon into the pre-session interview, you will begin to ask probing questions of the client.  These questions will begin by trying to identify any specific trigger points that may be compounding the issue they have come in for, however the bulk of the probing questions should be to identify resources and results information that you will use later on in the interview, and again during the trance portion of the session, to conduct the change work.  This interactive discussion with the client is also where you will identify the clients internal vocabulary around the issue, their expected results, and resource states.

Of all the things you can uncover with a client, their internal vocabulary is probably the most important.  You see, we all have certain words that we use frequently to describe our environment, life experience, dreams and aspirations, and even our fears.  By learning the clients specific vocabulary, we can communicate with them in “their own words”.  This is one of the main reasons why I don’t use pre-written scripts.  With a pre-written script, you are delivering a generic “one size fits all” approach to an issue, and although it may have some degree of effectiveness, it will never be as effective as a dialog that contains the clients own choice of vocabulary.

Once you have uncovered a sufficient amount of information from the client, you can begin utilizing conversational hypnosis to begin laying the foundation for your change work.  This is very effective, because in the client’s mind, the “hypnosis” hasn’t started yet, so there is no reason to resist, therefore the suggestions submitted during this “conversational” portion of the hypnosis session are allowed to enter the subconscious mind of the client easily.  Also, since this is the last bit of information to enter their mind prior to the formal induction, it will also be the first thing to “drop through” once trance is achieved, allowing you to further compound those suggestions again during the trance portion of the session.

The pre-talk and, to a certain degree, is utilized in nearly every hypnosis context.  Even a stage hypnotist delivers a pre-talk to the audience as a way to pre-qualify likely volunteers and to begin opening the minds of the audience to the awesome experience they are about the encounter.  In a hypnotherapy or coaching context, the pre-talk and pre-session interview are vital to ensuring a successful and enjoyable session with your client.

Well, that’s all I have today, I hope you enjoyed this newsletter and that it has stimulated your thoughts about how to approach working with your clients.  If you would like further discussions about this topic and how to conduct them in your practice, then bring your questions to a meeting and we’ll put them to the group for shared discussion.

Michael C. White, C.Ht.

The Irresistible Induction

Have you ever worked with a client or subject that was very resistant to your inductions?  Perhaps they were challenging you, or resisting going into trance whenever you used a traditional induction or even an instant or rapid induction?  Would you like to learn an induction that works nearly 100% of the time, with even the most resistant subject?  It’s called the “Irresistible Induction”.

If you have studied with me for a while, then you have been exposed to an induction called the “Revivification Induction”, whereby you have a subject remember a time they were in trance before, get them to sit the way they were sitting during that trance.  Get them to breath the way they were breathing, etc.  The key here is that in order to recall that trance, the must first re-enter trance, and then, you just hi-jack the trance they created themselves and deepen it.

The “Irresistible Induction” works in a very similar way, however it doesn’t require that the subject has ever been in a trance that they can recall.  Basically, you will describe to them a trance that ‘you’ experienced or that you helped someone else experience.  You start out describing what you or your other subject experienced and then, and here is the key, you switch your language patterns to be directed to the subject you are currently trying to hypnotize.

Let me give you an example:


Hypnotist: “Have you ever been hypnotized before?”

Subject: “No I haven’t, and I don’t believe that I can be hypnotized.”

Hypnotist: “Well, let me explain a little bit about hypnosis…<go into your pre-talk here>”

Subject: <responds with any follow-up questions>

Hypnotist: “Let me tell you about a subject I worked with last week.  I sat him down in a chair, much like the one you’re sitting in now, and I had them take 3 deep breaths <mimic the breathing and notice that your subject may follow along with you>.  And then I said to them…<now start directing your language patter toward the subject in front of you> ‘as you continue to breath in relaxation, and breath out stress and tension, you may begin to notice a relaxing of the muscles in your neck and shoulders.  As you focus on your breathing, you may begin to notice that your breathing is becoming deeper and more rhythmic.  You may also notice a dryness in your lips and throat and a tendency to swallow.” 

* NOTE: Continually observe your subject to see if they are following along with your suggestions as you layout the ‘story’ to them.

Hypnotist: “Then I said to them ‘I don’t know if it’s easier for you to follow these instructions with your eyes opened or closed, but as you close your eyes, you feel yourself becoming more and more relaxed, and the more you relax, the better you feel, and the better you feel, the more and more you relax.”


What makes this induction so powerful, is that the subject doesn’t initially realize that you are trying to induce trance in them. They just think that you are recounting details about taking ‘someone else’ into trance.  However, their subconscious mind is still picking up the suggestions, and since there is no conscious resistance at this point, they will go into trance.  Once you observe the obvious signs of trance and compliance, you can switch completely over to an overt induction, deepener, or whatever you need to enhance the trance that the subject is experiencing.

This induction works very well and is nearly 100% effective with everyone you use it with.  Most conversational hypnosis is built on these same principles of a covert induction, only in an even more subtle way.

Now, for some feedback from you. 🙂

You, the paid members of this meet-up group, are who help keep this group going, growing and strong, so I want to make sure that you are all getting the value that you expect out of this group.  Beyond the discounts to live trainings, the monthly newsletters and special events, I want to make sure that the subject matter being covered in meetings, trainings and newsletters are pertinent to you as hypnotists.  So, I would like to ask you straight out, what do you want to learn?

What are your goals for 2013?  What areas of hypnosis and building a hypnosis practice do you need help with, or would like more information on?  What areas of hypnosis are you most interested in?  Hypnotherapy?  Entertainment Hypnosis?  Becoming a trainer and producing you own products?

I can help you in all of these areas, anything from inductions, to working with clients in hypnotherapy, to building and marketing your practice, to getting into street and stage hypnosis.  Just let me know what you want to learn, and as paid members of the group, your suggestions will get top priority for weekly meeting topics, newsletters and trainings.

Also, I would like your help in encouraging others to join the group as paid members.  The membership fees not only help to keep this site up and running, it also helps to cover the expense of the free trainings I offer to paid members.  I would love to provide more of those free trainings, and by getting more paid members to the group, I’ll be able to do that.

Also, with more members in the group, I can negotiate discounts with other information providers to get access to 3rd party training for our group.  In fact, I’m currently negotiating with one of my mentors Igor Ledochowski to open registration for our group to a private, invitation only, 2-day event that he will be hosting right here in Houston, the weekend of January 26-27, 2013.  I’ll let you know if this goes through so you can register for this event, which, by the way, will be free.

That’s all I have for now.

Michael C. White, C.Ht.

“Brainwashed to Assassinate”

Recently, the Discovery channel presented a curiosity feature entitled “Brainwashed to Assassinate” which has raised some questions amongst some of our members, along with some obvious confusion.

In the show they demonstrate how a person can be “Brainwashed” into assassinating another human being.  The main question raised is “If it’s true that a person cannot be hypnotized to do anything that violates a core belief or principle, then how is it that the individual on the show was ultimately influenced to shoot someone?”

Well, let’s break down what happened in the show.  First, they went through 100 candidates, in order to find the 1 subject that they could work with, a corrections officer.  Then they utilized not only Hypnosis, but also some other ‘conditioning’ techniques.

Let’s look at the candidate.  A corrections officer, much like police, and military personnel, are trained to accept the reality that they may one day have to take the life of another human being, while in the line of duty, to protect their own life, or the lives of others.  This means that, although not desirable, the act of killing another human has been accepted as a core belief or principle.  This means, that if the right context is created, they will act on this belief without violating the rule stated in the question above.

Now let’s look at the techniques used.  Hypnosis alone was not used to create the context.  There were other conditioning techniques used, like submersion into freezing water.  Also, the subject was told that the person to be assassinated was a ‘bad’ person, which was in line with his internal representational system of an acceptable context to use lethal force.

Understanding all of the elements involved, it becomes easier to understand why this process worked, and why they had to go through so many candidates to find the right subject to successfully complete the assignment.

So, in my opinion, the basic rule about not being able to hypnotize someone to violate a core belief or principal is fully intact.  However, it does demonstrate, that by creating the right context to fit within the belief system of the subject, it’s not unreasonable to assume that you could influence the subject to follow through a broad range of suggestions.

That’s all I have for now.

Michael C. White, C.Ht.

The Power of Presupposition

A presupposition pre supposes or assumes a truth, fact or condition.

We use presupposition quite frequently in both Hypnosis and NLP.  By making a statement about a desired state or expected response, which pre supposes or assumes that the desired state already exists, or that the expected response/behavior is already being exhibited, we create a ‘belief’ scenario in our subjects that acts like a hypnotic suggestion.

When we hear a presupposition, whether or not we register it consciously, our subconscious mind may try to test the assumption, however if the correct language patterns are used, then the subconscious mind will accept the presupposition as being true and will manifest the assumed state or behavior.

Let me give you a couple of examples to demonstrate what I mean.  If I were to walk up to someone on the street and say to them “Go deeper into trance.”, they would probably look at me like some kind of weirdo and walk away from me as quickly as possible.  However, if I were to approach someone, and introduce myself as a “Hypnotist” and then say to them, “Take a deep breath, and feel your body relaxing.  And because you are able to relax in this way, it means that as you close your eyes, you go even deeper into trance.”

In this example, I have created the appropriate context to allow hypnosis to occur.  Simply by introducing myself as a “hypnotist” presupposes that something ‘hypnotic’ is going to happen.  Then I utilize a ’cause/effect’ language pattern to create a belief; The ‘Cause’ (“Take a deep breath, and feel your body relaxing”); The ‘Effect” and “Presupposition” (“And because you are able to relax in this way, it means that as you ‘close your eyes’ (embedded commend), you go even deeper into trance. (presupposes that they are already in trance).”)

When I ask them to take a deep breath, they will naturally begin to relax.  It’s a physiological certainty.  They experience relaxation and know that what I’m saying is true.  Then I use the linguistic bridge ‘it means’ and tie that truth to the presupposition, that they are relaxing because they are in trance.

So you see, presupposition can be used as a form of ‘waking suggestion’ to create less resistance and achieve the desired outcome.

However, there is danger in the use of presupposition when formulating a theory about a technique or approach to creating hypnotic phenomenon.  Just as the placebo affect can mask the effectiveness of some drugs during clinical trials, presupposition can mask the effectiveness or perceived understanding of some hypnotic techniques.

For example.  One of my students sent me a link to a YouTube video, where Dr. Escudero demonstrates a method for achieving hypnotic anesthesia/analgesia.  The video is very interesting and compelling to watch (see the video here: however, Dr. Escudero’s explanation about what is happening and why is riddled with presupposition.

First, as a medical doctor, he has already established a position of authority, so already whatever he says will be accepted as true by his subjects, in most cases.  He begins the lecture by saying “You know the first condition to obtain Psychological Analgesia is to have a wet mouth as a sign of vagal muscarinic (creating saliva)” then continuing with his ’cause/effect’ language pattern “…that means you are living in a Positive Biological Response.”  First he create the presupposition that the subjects know that having a wet mouth will help them to obtain analgesia (waking suggestion) and then he has them generate saliva in their mouths.  If they buy into the presupposition, and they are able to create saliva, then he has effectively created an anchor to generating saliva for creating analgesia.

He then continues in the video to demonstrate that the suggestion has taken effect by piercing needles through the arms of the subjects and then having them expand the analgesic affect to their entire body.  He does something else that is highly effective, which is placing a suggestion in the subjects mind that he only has to make the suggestion one time for it to be effective, this helps to commit the suggestion without the need for compounding (however the suggestion is automatically compounded each time the subject salivates) and bypasses any fears that the subject may have that the suggestion, and therefore its effectiveness, may be short term (since he is helping them to achieve analgesia for child birth and cannot be with them all the time).

His technique is highly effective; however, I question the validity of his theory, that it’s the activation of the vagal nerve which is responsible.  I believe it’s a ‘cart before the horse’ question.  The vagal nerve (also known as the ‘Cranial Nerve’ or ‘Wondering Nerve’) controls many physiological responses in the body, Heart Rate, Breathing, Digestion, and yes, salivation, amongst other things.  So here is my question.  Is it the salivation response that is creating the hypnotic context, or is it the hypnotic context that is creating the physiologic response?

In the short videos, we don’t see any of the pre-talk or lecture leading up to the demonstration, so we don’t know what beliefs have been created or suggested, or if any formal induction has been performed (not that a formal induction is needed).  Given the context of the lecture and demonstration, I believe he could have told them any ‘x’ could cause any ‘y’ and they would have accepted it as true.

A true test of this theory about the vagal response being tied to hypnotic context would be to test the theory in a controlled environment.  However, even in a controlled environment it would be difficult to avoid presupposition, because the moment the subject made the connection between your desire to have them salivate and then for them to experience analgesia, a presupposition would be realized and could impact the outcome of the test.

All that being said, does it matter whether or not it’s a placebo effect or the vagal response that helps the subject experience and control analgesia/anesthesia in their body?  Not at all, as long as the subject can obtain the desired results.  The ‘truth’ only matters in scientific study of the processes involved and their relationship to the outcome, which is really only of significant interest to geeks like me. 🙂

I hope you found this newsletter of value and that it helps you to be aware of presuppositions that you make and others make toward you, as well as the power they have and their effectiveness in hypnosis.  If you would like to discuss this further, then bring it up at a meeting, I’d love to hear your thoughts on the subject.

If you would like to learn more about the language patterns used in the referenced video, or in conversational hypnosis in general, then plan to attend my 2-day seminar on December 1-2, 2012.  As paid members of the Houston Area Hypnosis Group, you get an automatic $100 discount off of the public price for this seminar, so your cost is only $199 for 2 full days of intense training and practical application.  To register with your discount go to:

That’s all for now.

Michael C. White, C.Ht.

Escalate For Success

When working with a subject, either as a performance/demo subject or as a client, you can increase your chances of success through escalation.

What do I mean when I say escalate?  Well, basically, it means starting with smaller, simple suggestions and working your way up to more complex suggestions.

For example, let’s say I want to have someone hallucinate.  Unless they are a natural somnambulist, I’m not going to jump straight into an hallucination suggestion.  I’ll first start with a series of simpler suggestions and work my way up, starting with the compliance testing at the very beginning.

The process may go something like this.  Give the subject a few instructions to follow; “stand over here”, “look at me”, “take a deep breath” and so on.  Then I’ll induce trance, immediately followed by a series of deepeners and some fractionation.  I’ll give some simple suggestions about remembering a pleasant experience and then observe them to see if they experience a state change.  I won’t move off of this suggestion until I see proof that it’s working. Test, test, test.

Then I’ll give some suggestions for catalepsy of the small muscles of the eyes, for example, the eye lock suggestion.  I won’t move from here if I don’t get eye lock.  Once I have eye lock, I’ll move on to a larger muscle group, say arm lock for example.  Again, waiting until I have success here before moving on.

This deliberate progression from easier to more difficult suggestions is important, because along the way I’m getting feedback on the subject’s responsiveness and their compliance.  Also, the subject is getting feedback on the success of each suggestion.  These progressive experiences compound on each other, creating more intensity (depth), more success references and more fractionation.  We are simply building a “success ladder”, also known as a “yes set”, where each step provides proof of success, and therefore pre-supposes that the next step will also be successful.

So, with this history of success as a reference point, when we get to the suggestions of positive or negative hallucination, then we have a much higher chance of success, than if we just jumped straight there at the beginning.

This escalation approach can also be applied in a therapy session, especially in cases where you require multiple sessions to accomplish a behavior or state change.  Start with the low laying fruit.  Build up their self-esteem and confidence.  Give them triggers for accessing power states or relaxation.  Each successful suggestion compounds the one before it and sets up the next one for more success.

But don’t take my word for it.  Try it out and see for yourself.  I’m sure you will be amazed at the increase in success you will experience.

That’s all I have for now.

Michael C. White, C.Ht.

The “Non-Awareness Set”, Utilization at its finest.

It’s a simple concept with a lot of power.  The basic concept, create a hypnotic context and then systematically and repeatedly shift the clients awareness from where it is, to where it’s not, while the whole time inferring that what is being experienced is trance related.

You take what people do, whether they are not consciously aware of what they are doing, or they are not consciously aware of ‘why’ they are doing it, and capitalize on this non-awareness as being signs of an altered state.

A very simple form of this is the following patter:

“Pay attention to your breathing and notice how your breathing shifts and becomes deeper and more rhythmic.  You may begin to notice some dryness in your lips and throat and a tendency to swallow….”

Notice in this patter that we first shift the subject’s awareness to their breathing and suggest it will change, and of course it does, because anytime you focus on your breathing it will change.  Then you shift their awareness to their lips and throat and indicate that their ‘natural’ tendency to swallow is somehow trance related.  Basically, you are indirectly creating a “Yes Set” and associating that to the creation of a trance.  This can easily be converted into a formal trance at anytime.

A conversational approach is through the use of an interview process, where you point out something the client is doing unconsciously and draw attention to it, for example:

Hypnotist: I noticed that your finger just twitched.

Subject: Really?

Hypnotist: Does your finger always twitch that way?

Subject: Not that I’m aware of?

Hypnotist: I wonder what that means?

Subject: I don’t know.

Hypnotist: Isn’t that amazing that your subconscious can do things, that you are completely unaware of and don’t even know what it means?

Subject: Yes, that’s weird.

Hypnotist: I wonder what else your subconscious can do for you, without you even being aware of it.

You can see how this can then be converted to a more overt and conversational induction.

Play around with this concept on your own and we can discuss it in more detail during the meetings.  Give it a go and share your experiences with the group, I’m sure you will find it an amazingly effective technique.

That’s all I have for now.

Michael C. White, C.Ht.

The Power of Frames in Hypnosis

Frames are how we view the context of any situation or event.  These frames are typically formulated by our experiences, knowledge and core beliefs, as well as our misconceptions and pre-conceived notions.

There are six ways to utilize frame control in hypnosis:

  • Maintain Frame 
  • Pre-frame 
  • Re-frame 
  • De-frame 
  • Out-frame 
  • Contrast Frame

To maintain frame, you arm yourself with non-reaction.  Act as if the frame that someone else is suggesting simply doesn’t exist.  This will cause the other person to begin questioning their own frame and put more value on yours.  Refusing to even consider that their frame exists will create insecurity in their own frame and reinforce your frame.

An example of the maintain frame is the hypnotic stare, coupled with silence.  Try this in a negotiation.  When someone presents an offer, just stare “through” them and be completely silent. Try to maintain a calm demeanor while you do this.  Most people will spontaneously counter with a better offer, without you having to say a thing.  But remember, the first one to look away or speak…loses. 🙂

Pre-framing takes more thought and consideration than maintaining your frame, because you need to have an idea of the desired outcome in order to pre-frame the context.  Once you know the outcome, ask yourself what would need to happen to make it so.  Once you have answered the questions that will spawn off of that thought, you will begin to develop a “yes set”, or tell a story, to start steering the client toward the desired outcome.  To really get good at pre-framing, you need to develop your skills at formulating implications and assumptions.  If you can imply and assume, then many times your frame will be taken at face value by the clients subconscious and registered as true.

Re-framing is when you present an alternative point of view to change the frame of a given context or to change the meaning of the frame itself.

De-framing is when you turn the tables on the person who is raising an objection, by simply switching the role or reversing the challenge.  When someone raises and objection or presents a frame that is not productive, then simply challenging that frame will take them off guard.  However, if done too aggressively, it will put the other person in a defensive mode.  A good way to de-frame is to ask, “That’s an interesting point of view, tell me, why do you think that?”

Out-frames are when you shift focus away from the problem at hand to something much more global.  Whatever problems that are brought to the table are not the real problem, there is something more important at play.

Contrast frames are when you present a position that allows the other person to contrast their frame against something else.  For example, price juxtapositioning, where you present a higher perceived value for the service you are offering, but then present a price that is lower than the perceived market value you presented.

All of these frame control techniques can be used with your clients with high degrees of effectiveness and success.  Remember, frame control in hypnosis, is not about negatively manipulating your clients perspective, it’s about helping to look beyond the problem loop they are stuck in to see resources that are available to them to resolve their problems.  Resource, that they may not be able to access in their current state of mind.

That’s all I have for now.

Michael C. White, C.Ht.

Street Hypnosis Crash Course

Hi All,

I’m sending out the July newsletter early, because I will be traveling over the next couple of weeks and won’t have access to do this while I’m gone.

Over the last two weeks, I conducted a “Street Hypnosis Crash Course” at the weekly meetings.  Here are links to Parts 1 and 2 of that workshop.  I will create a third installment when I get back in town.

These are private links, so please don’t share them with anyone.  The videos are rough cuts and there are some spelling errors and some additional editing that needs to be done before they are ready for prime time.  However I wanted you all to have access to them sooner rather than later.

I hope you find value in these videos and I hope they inspire you to go out and try it for yourself.

Street Hypnosis Crash Course – Part 1

Street Hypnosis Crash Course – Part 2

That’s all I have for now.

Michael C. White, C.Ht.